See who stays, and why
Cohort & Retention Analysis
Compare renewal patterns by signup month, plan, channel, tenure and customer segment without losing the business context.
Discuss this analysis
The purpose
From an uncertain signal to a usable decision.
We structure cohorts around decisions your team can act on. The analysis separates normal lifecycle behaviour from meaningful shifts and clearly documents assumptions, exclusions and data limitations.
What you receive
- Cohort retention curves
- Segment comparisons
- Renewal timing analysis
- Decision-ready readout
How we keep it useful
We agree the decision, definitions and observation window before analysis begins. Findings distinguish evidence from interpretation, document data limitations and avoid claiming certainty the data cannot support.
Scopes and timing depend on data readiness. We confirm access, handling and expected outputs before work starts.
Next step
Request a scope conversation